Putting content online is an easy job but getting it noticed on the internet is a tough deal. Website designers suggest keeping the website optimized with the most searched and modern keywords so the website could be popped up in the search engine result page. Here some aspects related to Google will be discussed means what actually Google looks for in your article. Now the prime question is - which one is more important to Google - Headline or Title? HEADLINE The very first thing that Google indexes is the article headline so it must be created very carefully. Although the logic of title creation for online and offline content may be different but their motives remain same. In both the cases, the headlines reflect the theme of the content and attract the readers. Offline headings such as magazine heading that converts a customer to buy whereas online heading convince readers to click. Your headline should not be ambiguous rather it should be clear and catchy. You need to take